About Me

I was diagnosed with coeliac disease before I even turned one year old and only after months of tests and not getting any better.

Years later, it became even harder. I was 13. 

I became so fed up with the whole situation, the “feeling different” and feeling “lesser than” because I couldn’t eat the same, that I started to eat gluten behind my parents’ backs. I ate cookies and other things I shouldn’t have. Afterwards, of course, I felt horrible and I would get these tummy aches and these spots on my face. Needless to say, I started taking care of myself again and watched what I ate. I must say though that being coeliac did have some advantages. For example, I noticed my strength. I realised I could live perfectly fine without bread, pasta, cookies, and flour. 

And I learned an important lesson during that time as a young boy, which was how to read labels. I quickly learned what was good for my body and what was bad. And since there were not many gluten-free alternatives in those years, I began to experiment in the kitchen.

That was the moment I knew what I wanted to do. I wanted to help others get better — naturally.

That’s why I created Natruly and the Niklas Gustafson account … to help people of all ages and stages of their health journeys live happier, healthier lives. 

To offer a natural alternative that not only changes how you choose the food you eat, but the way you eat it as well. 

I’m well aware that what killed my father at just 63 years old was sugar. I’m convinced that his addiction to sugar caused the cancer that took him away from us so soon. 

And, although my work  is much more than a war on sugar, the memory of my father gives me even more reason to continue to fight for the changes I seek.

View My Work